As Google looks like it may have to split off its advertising business, Apple is expanding its own version, and there are rumors of the nextApple Vision Pro— plus a lament for last Intel Mac mini.Just as this edition was being recorded, a US Distrcit Judge ruled that Google was effectively an unlawful monopoly — and that ruling makes it more likely that the company will have to sell off its advertising business. While that’s going on, Apple has rebranded its own advertising division in what looks like a continued expansion of just where and what Apple will advertise.Back in 2018, Apple advertising include an startlingly over the top video to launch the 2018Mac mini— and this week, that same model officially became vintage. It’s only a step away from being obsolete and so no longer able to be repaired or serviced, but the real significance is that this is the last-ever Intel Mac mini. It will be missed — if not by absolutely everybody.But looking to the near future, there are more probably overblown rumors about the forthcomingiPadOS 19. And amongst all the serious discussions about the next Apple Vision Pro, there’s now an important rumor about what color it will be.BONUS:Subscribe viaPatreonorApple Podcaststo hear AppleInsider+, the extended edition. This time, in a what we promise is truly a coincidence following Google’s news, we’re talking about adverts and we do about them, if anything, plus how effective they are, and how counterproductive they can be, too.Contact your hosts:@WGallagher on TwitterWilliam’s 58keys on YouTubeWilliam Gallagher on email@hillithreads on ThreadsWes on BlueskyWes Hilliard on emailSponsored byFast Growing Trees: Visitfast-growing-trees.com/appleinsiderto get an additional 15% off plants and trees, even the many already discounted to half priceRogue Amoeba: VisitMacAudio.com/insiderby the end of May 2025 to save 20% off any purchase with the coupon code INSIDER.Links from the ShowApple rebrands its advertising business as 'Apple Ads’Google has an illegal monopoly on online advertising, judge rulesEvery Intel Mac mini is now obsolete or vintage, and will be missediPadOS 19 rumored to get more Mac-like in productivity pushTim Cook really wants Apple Glass to become a realityOn-device Apple Intelligence training seems to be based on controversial technologyTrump vs. China: How the tariff war has hit Apple so farTrump gives Apple a giant break with wide-ranging tariff exemptionsiPhone & Mac tariff reprieve only temporaryChina escalates US tariff war by halting rare earth mineral exportsUS launches semiconductor probe to excuse tariff exemptionsNext Apple Vision headset may use titanium to cut weightGet rewarded for recycling with Apple’s 2025 Earth Day offerApple cuts more than 60% of its global greenhouse gas emissionsMore AppleInsider podcastsTune in to ourHomeKit Insiderpodcast covering the latest news, products, apps and everythingHomeKitrelated. Subscribe inApple Podcasts,Overcast, or just search forHomeKit Insiderwherever you get your podcasts.Podcast artwork fromBasic Apple Guy. Download the free wallpaper packhere.Those interested in sponsoring the show can reach out to us at:advertising@appleinsider.com.Subscribe to AppleInsider on:Apple PodcastsOvercastPocket CastsCastroStitcherGoogle PodcastsKeep up with everything Apple in the weekly AppleInsider Podcast. Just say, “Hey,Siri,” to yourHomePod miniand ask for these podcasts, and our latest HomeKit Insider episode too. If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per monththrough Apple’s Podcasts app, orvia Patreonif you prefer any other podcast player.
Just as this edition was being recorded, a US Distrcit Judge ruled that Google was effectively an unlawful monopoly — and that ruling makes it more likely that the company will have to sell off its advertising business. While that’s going on, Apple has rebranded its own advertising division in what looks like a continued expansion of just where and what Apple will advertise.
Back in 2018, Apple advertising include an startlingly over the top video to launch the 2018Mac mini— and this week, that same model officially became vintage. It’s only a step away from being obsolete and so no longer able to be repaired or serviced, but the real significance is that this is the last-ever Intel Mac mini. It will be missed — if not by absolutely everybody.
But looking to the near future, there are more probably overblown rumors about the forthcomingiPadOS 19. And amongst all the serious discussions about the next Apple Vision Pro, there’s now an important rumor about what color it will be.
BONUS:Subscribe viaPatreonorApple Podcaststo hear AppleInsider+, the extended edition. This time, in a what we promise is truly a coincidence following Google’s news, we’re talking about adverts and we do about them, if anything, plus how effective they are, and how counterproductive they can be, too.
Contact your hosts:
Sponsored by
Links from the Show
More AppleInsider podcasts
Tune in to ourHomeKit Insiderpodcast covering the latest news, products, apps and everythingHomeKitrelated. Subscribe inApple Podcasts,Overcast, or just search forHomeKit Insiderwherever you get your podcasts.
Podcast artwork fromBasic Apple Guy. Download the free wallpaper packhere.
Those interested in sponsoring the show can reach out to us at:advertising@appleinsider.com.
Subscribe to AppleInsider on:
Keep up with everything Apple in the weekly AppleInsider Podcast. Just say, “Hey,Siri,” to yourHomePod miniand ask for these podcasts, and our latest HomeKit Insider episode too. If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per monththrough Apple’s Podcasts app, orvia Patreonif you prefer any other podcast player.