Apple exec suggests buying both iPad and Mac, emphasizing they don't compete


Credits: Tom Boger

Amidst criticisms regarding the limitations of iPadOS hindering the new iPad Pro from fully replacing a MacBook Pro, Apple emphasizes the symbiotic relationship between the two devices rather than their rivalry. This assertion comes in response to multiple reviews highlighting the iPad Pro’s impressive capabilities alongside iPadOS constraints, particularly emphasized by Joanna Stern of the Wall Street Journal.

Stern’s conversation with Tom Boger, Apple’s Vice President of iPad and Mac product marketing, delved into the nuanced differences in Apple’s approach to the iPad and Mac ecosystems. Boger underlines the iPad’s inherent design as a touch-centric platform, juxtaposed with the Mac’s tradition of facilitating “indirect manipulation” through peripherals like keyboards and trackpads.

When queried about the potential for a touchscreen Mac, Boger hints at the possibility of Apple revisiting its stance in the future, though without making any concrete commitments. Notably, he sidesteps discussions regarding rumors suggesting macOS integration on M2-powered iPads, dismissing them as speculative rather than indicative of Apple’s immediate plans.