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As noted in a blog by Filipe Espósito of 9t5mac; Apple’s recent foray into the world of AI with “Apple Intelligence” has garnered significant attention, but it remains more of a concept than a fully-fledged reality. Unveiled at WWDC 2024, this suite of AI-driven tools was positioned as a game-changer, promising enhancements in Siri, text rewriting, and even image generation. However, as with many ambitious projects, the initial hype has been tempered by a more measured rollout.
The current beta of iOS 18.1, which includes the first iterations of Apple Intelligence, has showcased some of the features that Apple has in store. However, the offerings have been notably limited. While there’s a glimpse of what the future could hold—such as a more context-aware Siri and tools for creative professionals—the reality is that many of these functionalities are still in development. Apple’s decision to delay key features until 2025 has left many wondering whether the company can keep pace with its competitors.
In contrast, tech giants like Google and OpenAI have already made significant strides in the AI space, with products that are not only available but also widely used. Google’s AI advancements have become integral to its ecosystem, while OpenAI’s tools are pushing the boundaries of what generative AI can achieve. These companies have set a high bar, and Apple’s slow rollout could be a critical disadvantage. BUT companies are skeptical of Google, OpenAI’s promices, will they really be able to deliver, what they are promising?
BUT is know for always late to the game. They intoduce a feature only when they have perfected it e.g., Calculator on iPad, Always on Display, etc. So, it might work in their favour 
Almighty know what the future holds…!
And this time, the challenges Apple faces are twofold. First, there’s the issue of timing. With many features delayed, Apple risks losing the early adopter market to more agile competitors. Second, there’s the question of execution. While Apple has a history of perfecting technology and delivering polished products, the AI landscape is rapidly evolving. By the time Apple Intelligence is fully realized, the market may have moved on to the next big thing.
Another challenge is the shrinking Micro-Economy and reaction of Stock Market Investors like Warren Buffett.
In conclusion, while Apple Intelligence is an exciting development, it’s clear that the road to realization is long. As Apple works to bring its vision to life, it must overcome significant challenges to remain competitive in the fast-paced world of AI. For now, Apple Intelligence remains a distant reality, and only time will tell if it can live up to its promise.