Credits: Bloomberg
Negotiations between Apple and OpenAI have progressed significantly, reportedly nearing a final agreement to incorporate ChatGPT generative AI technology into iOS 18 in some capacity. A recent report, released late on Friday, provides scant details but asserts that Apple and OpenAI are in the final stages of negotiating terms for integrating ChatGPT into iOS 18.
The report also mentions Apple’s ongoing discussions with Google regarding Gemini, although the status of these talks remains less clear.
While Friday’s Bloomberg report hints at an imminent deal, it appears to align with Apple’s speculated strategy of establishing an AI App Store. Rumors suggest that Apple aims to offer smaller on-device AI models while outsourcing larger language models to established companies like Google.
As with any rumors concerning Apple’s AI initiatives, a degree of skepticism is prudent. Apple’s recruitment of AI and search expert John Giannandrea six years ago, following his tenure at Google, underscores the company’s longstanding commitment to AI development.
Speculation about Apple’s AI endeavors has been circulating since 2023, with anticipation of unveiling AI-assisted browsing in Safari, enhancing Siri’s conversational capabilities, and introducing a generative AI system for interactive conversations.
Apple intends to leverage its on-device processing capabilities as a significant selling point, as highlighted during its recent iPad event, emphasizing years of AI hardware optimization in its devices.
Discussions have also revolved around Ajax, a versatile language model speculated to enhance Siri’s functionalities, including text summarization and intelligent Spotlight results analysis.
Additionally, there have been reports of a similar technology aimed at system-wide integration, facilitating voice note summarization and processing, expected to operate on-device.
Unlike competitors who rely on scraping public data sources, Apple has pursued a different approach by investing in access to news archives from publishers, ensuring the legitimacy of its AI training data.